Cutting Through The Noise


The perceptive Your Freedom and Ours shares my general impression of the “leave” campaigns that have so far thrown their hat into the ring. Echoing and amplifying said message is, where Dr Richard North writes: “All this reminds me the famous medical dictum that, ‘if one cannot do well, then one should at least do no harm’. Referendum campaigners could do well to pay special attention to these wise words. Otherwise, the public truly will be ‘bored to death’ and all our work will have been in vain”.

To date, we have witnessed the farce that was the launch of the unfortunately named In Campaign; the appalling Vote Leave, Get Control website; and the inanity of the Leave.EU effort. The obsession with trivia and personality amongst the legacy hacks—so far behind the curve that those who want to win the EU referendum have already lapped them three times—wraps all of the above in a hermetically sealed plastic that protects the bubble-dwellers from the threat of original thought.

This evident lack of seriousness has led to a massive increase in the ‘noise level’, but there is one individual (see image)—aside from the usual suspects (see blogroll)—who is making his or her voice heard above the din. When I wrote recently about the legacy media tendency to troll its readers, watchers and listeners, it was in the knowledge that ‘two can play at that game’ and that the affect is often far more powerful when the message is being communicated by a new media source. Legacy media trolling generally leaves people bemused whereas a good counter-troll can start to make people think.

This will not win a referendum, of course, and I suspect that I will tire of the joke eventually, but, for the time being, I am enjoying @VotingToRemain. The account is only a 20 percent exaggeration of the sorts of rubbish that so many ill-informed europhiles are prone to say and I have even seen hardened Brexiteers “debate” with the account, such is the verisimilitude of the performance.

For my part, I think that Brexiteers would be well advised to ‘step off the gas’, as the Americans say. The two-year referendum timeline means that this will be a very long campaign and there is already evidence that prospective voters are growing tired of the usual back and forth. There is no shortage of time in which to explain the issues that really matter.

There is also no evidence that the biff-bam of the established campaigns or the personality-obsessed legacy hacks have any intention of engaging with these serious subjects—I live in hope—but unless they decide to make the public part of their conversation, we shall have to have the debate amongst ourselves. In the meantime, I shall continue to treat the established campaigns and the legacy media with the contempt that their abysmal efforts merit, while, with a little help from my friends, also enjoying a hearty laugh at their expense.

3 thoughts on “Cutting Through The Noise

  1. It’s important to cultivate a readership and although you might be engaging in full on battles you still have to set out your stall and hone your arguments.

    And for goodness sake practise the most important quality of all. Keep it interesting.


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